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Financial Goals Sweepstakes Created to Collect Insights

Highlights:

  • Sweepstakes was a collaboration of 30 credit unions
  • Over 6,500 members participated in sweepstakes

Georgia Credit Union Affiliates (GCUA) provides services and support that help credit unions meet the financial services needs of the state's more than 1.8 million credit union members. They offer advocacy, educational, operational and marketing support for the 150 credit unions located across Georgia, who have combined total assets of almost $16 billion.

"Credit unions are continuously seeking ways to meet the needs of members and to help them afford life," said Mike Mercer, president and CEO of Georgia Credit Union Affiliates.

How do you know what people need? The most logical approach is to simply ask them. But how can you possibly do that with close to 2 million members? That’s where the Ennect Sweepstakes marketing software promotion enters the picture.

Thousands Reached Quickly with Ennect Sweeps

Kristi Arrington, GCUA's vice president of information development used Ennect Sweeps once before. Based on that positive experience, Arrington decided to create another sweepstakes. A collaboration of 39 credit unions in the state, the Financial Goals Sweepstakes had three objectives:

  • Generate excitement around International Credit Union Day
  • Increase awareness about credit unions in general
  • Get a pulse on the members of the credit unions and learn how to help them reach their financial goals

In order to entice all members to enter the Financial Goals Sweepstakes they decided to give away something everyone can use: cash. First prize was $1,000, second and third place winners received $500.

Social Media & Traditional Marketing Used to Spread the Word

"GCUA used a number of ways to let members know about the survey. Online efforts included links from the individual credit unions' websites, emails to members, Facebook ads plus posts to the credit unions' Facebook pages. In addition, a few of the credit unions used more traditional forms of marketing such as, posters, tent cards, and electronic media behind the teller windows.

"Technically we could have done this in-house but loved the random generation of winners and the compliance features. The software is simple to use and fairly flexible."

Kristi Arrington

VP Information Development
Georgia Credit Union Affiliates (GCUA)

The sweepstakes link on each credit union website proved to be the easiest way to enter the sweepstakes since members could access the sweepstakes with just one click.

Sweepstakes Accomplished GCUA's Objectives

The sweepstakes ran for two weeks prior to International Credit Union Day and over 6,500 credit union members participated. Thanks to this sweepstake, they learned that:

  • 49 percent of members who responded said their top 12-month goal is to pay down debt
  • 16 percent said they hope to increase savings
  • 6 percent said their goal is to buy a home
  • 5 percent have a goal of buying a car

"Technically we could have done this in-house but loved the random generation of winners and the compliance features," explained Arrington. "The software is simple to use and fairly flexible."


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