Easy and Insightful Conference Surveys & Mailings

Conestoga Log Cabins Surveys the Buyer Landscape

Highlights:

  • Customer survey helps company better understand buyers.
  • Ennect Survey increases response rates.

When Jeff Davis started as marketing manager for Conestoga Log Cabins & Homes, there was very little primary data about their customers. They didn’t really know who their customers were, why they were buying or what triggered them to make the leap to buying a new log home. Davis wanted more data about his company’s current and prospective customers so that he could decide where to advertise and how to market the log cabins and homes that Conestoga built. He knew that a customer survey would help him reach his goals.

Company Turns to Ennect Survey to Research Customer Profile

Davis had three goals in mind. The first was to figure out who was buying Conestoga log cabins and homes so he could market accordingly. Second was to touch base with prospective customers who hadn’t yet purchased and find out what was preventing them from moving ahead. Third was to learn how to improve the product itself and make it easier to purchase.

Davis used Ennect Survey to develop a 20-question survey with two sections. The first section asked for traditional customer feedback: “How did we do? What do you like about us?” The second part of the survey included optional demographic questions: “What do you read? What’s your age, gender, income? What are your key leisure activities?”

Survey Response Impresses

Davis had conducted surveys in the past. What he experienced, when he used other online survey tools, was a 3-to-5% percent response rate. But even without incentives for taking the survey, Davis said: “We had a 30% response rate from customers with Ennect Survey.”

“Ennect Survey takes the Ouija Board out of advertising strategy.”

Jeff Davis

Marketing Manager
Conestoga Log Cabins & Homes

As a result of Ennect’s easy reporting tools, Davis got valuable feedback within a couple hours of sending out his survey. Because he was able to achieve such a good response rate by sending only one email, he didn’t have to pester clients and prospects with survey reminders.

Additionally, he discovered from his survey that customers actually wanted to hear more from his company. As a result, he has plans for an enewsletter with content based on the customer preferences collected in the survey feedback.

By learning about current customers, Davis was able to reach his goals and “take the Ouija Board out of advertising strategy.”


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