Unloading Excess Inventory
The Importance of Promoting Extra Items Through Email
There's never too much of a good thing. Turn overstock into profit by offering discounts directly to customers with Ennect Mail e-mail promotions. You'll keep your contacts more than happy to receive future mailings, and you'll encourage others to sign up to your mailing list.
- You'll turn excess inventory into profit
- You'll keep in touch with contacts
- You'll generate customer loyalty by providing discounts
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Case Study : Meisner Direct Adds E-Marketing to its Bag of Tricks With Ennect
Problem
Meisner Direct, a full-service advertising agency, needed to promote the sale of “non-electric” products and services for their client, Cobb Energy.
Approach
Meisner created a promotion that used a combination of traditional and newer media approaches: CD-ROM, print mail piece and e-mail.
Solution
Cobb Energy electric customers received a welcome kit, which included the CD-ROM, and then Meisner sent follow-up letters, and follow-up e-mails using Ennect Mail.
Impact
Ennect Mail has given Meisner an easy way to get e-mails out, and track their open and click-through rates. In their campaign for Cobb Energy, they saw that the number of customers purchasing an additional product was almost triple the original goal, and the average marketing cost per product was half of the expected cost.