Chicago Convention & Tourism Bureau Serves Members with Ennect
- CCBT creates event websites quickly and easily
- Program flexible enough to handle user's own HTML content
Attracting visitors and conventions to Chicago from around the world is what drives the city's convention and tourism bureau. To help achieve its goals, the Chicago Convention & Tourism Bureau (CCTB) works closely with local businesses to promote Chicago as a major tourism and meetings destination. One of the ways it does this is through a series of innovative educational and networking programs that it sponsors for its roughly 1,000 members. To help attract members to these programs, the CCTB recently upgraded its online event registration software to Ennect Event.
Ennect Makes It Easier to Offer Event Discounts and Different Registration Levels for CCTB
"We were using another online registration program before switching to Ennect, but we needed a more robust solution with the ability to create an event website. We, also, wanted more flexible pricing capabilities. With Ennect Event we could easily set up different price points for members and non-members, and also offer discounts for different types of registrations," said CCTB Marketing Coordinator Amy Pales.
Ennect also allows the CCTB to use its own payment gateway for accepting online credit card charges. The CCTB saves money by being able to integrate directly into its own PayPal™ Payflo Pro account. Ennect, also, integrates with Authorize.net®, LinkPoint®, and YourPay™, as well as processes credit cards on behalf of clients who can't do this on their own.
Automatically Creating Event Websites for CCTB
Ennect's Website Builder, which automatically creates a branded website as event information is entered, is an important feature for the CCTB. The feature allows even non-HTML savvy users to create complete, professional-looking event websites with separate pages for presenters and sponsors. Once created, they're easily copied for other events.
"I spent a lot of time looking at different vendors' event marketing software. I wanted a web-based solution that would allow our staff to quickly and easily create event websites without having to start from scratch every time. With Ennect Event, website creation is very straightforward and it's offered at a very reasonable price," said Pales.
Customizing Easily for Special CCTB Programs
Topics for the monthly educational and networking events that the CCTB hosts for members and guests have ranged from "how to use improvisation techniques to better connect with customers" to "tapping into to the gay, lesbian, bisexual, and transgender travel market." When the CCTB offered special programs, Ennect Event enabled the CCTB to do the customization it needed.
"Website creation is very straightforward and it's offered at a very reasonable price."
Chicago Convention & Tourism Bureau
"For one event we paired an educational program with a networking event in two different venues. So, we did some customization to Ennect Event. The program was flexible enough that I could add my own HTML page," said Pales.
She offers a tip for others, "Try using one of the other Ennect Event templates for your Home Page." The CCTB uses the "Why Attend" page as its event homepage.
"We sometimes have a lot of copy for our events and I didn't like the way it looked on the Home Page template where the copy blocks are quite long and narrow and the image is large. The "Why Attend" page allowed me to create the look I wanted with the amount of copy I had and a smaller visual," said Pales. "Even if you don't have HTML experience, you can still experiment with the other Ennect pages to get the look you want."
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