Seminars – Sanders Consulting Group
Sanders Consulting Group Keeps the Conversation Going
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Situation
Sanders Consulting provides strategies, tips and advice to advertising, marketing and communications executives. They had two needs – an event-management tool and an e-newsletter tool. Sanders Consulting decided to use Ennect Mail to send their e-newsletter to 4,000 contacts a month, and Ennect Event to manage their national seminar registration.
Benefits of Ennect
- By using both Ennect tools, they could work from the same contact list, and integrate their marketing
- With Ennect Mail, Sanders Consulting can see who’s clicking through their e-newsletters multiple times, and use that knowledge to follow up over the phone
- By using Ennect Event, they have an easier way to manage their seminars online