Attendance at Fitness Conference Leaps Sky High, Thanks to Ennect Event
- Easily register attendees with a multitude of options and add-ons.
- Received white-glove treatment from customer service and IT departments.
When you are organizing an event in Los Angeles, with the hottest names in the fitness industry, it's pretty obvious that demand from attendees will be strong. But, how do you register everyone without breaking the bank or driving yourself crazy? For the organizers of the Evolution Fitness Conference, the answer is Ennect Event marketing software.
By using Ennect, the small staff was able to make it extremely easy for people to register for a pretty complex event.
Small Staff Enjoys Concierge Service
They started using Ennect Event with high expectations.
As Kathy Stevens, the educational programming director for the Evolution Fitness Conference explains, “We needed an affordable solution that offered the ability to register attendees for an event with a multitude of options and add-ons. We also needed to track and control very specific detail on the backend, like maximum room limits and discount codes."
Unfortunately, they had very little time to learn all the intricacies of the software.
"We called customer support quite a bit that first year," remembers Kathy. “They were always willing to help us understand the way it works as well as assist on the backend with content changes. We could not have done it without them."
Numerous Avenues used to Expand the Event
The event has grown in the three years they have used Ennect and they attribute that growth partially to using Ennect for direct email blasts to the previous year’s attendees.
In an effort to help the event continue to grow, they partner with sponsors to share databases and have a booth at similar events to build awareness. They also buy certain targets lists.
Their current email list includes approximately 2,000 past attendees and their social media marketing includes anyone interested in what’s happening in health and fitness. This casts a wide net; from certified fitness professionals needing continued education units to fitness enthusiasts looking for a fun filled weekend of sweat, exhibits, competitions, free give-a-ways and prizes.
Marketing Software Recommended for Small Businesses
In the past, attendees to the Evolution Fitness Conference were registered the old-fashioned way, by hand. Obviously Ennect now saves them time but that’s not the only advantage.
"The Ennect product is not only tons more affordable, but it makes your company looks super professional, not to mention it also saves trees!"
educational programming director
“Ennect is a great solution for a small business in the confusing big world of social media and online registration,” explains Kathy. “The Ennect product is not only tons more affordable, but it makes your company looks super professional, not to mention it also saves trees!”
Kathy, like many small business owners, finds herself with too much to do and too little time to do it all. While Ennect offers do-it-yourself ease, some busy business owners appreciate having a person to call for help. And for that reason, Kathy sings endless praise for Ennect’s customer service and IT staff.
“What a pleasant surprise in a world of customer service 'no where to be found' land. The awesome and affordable pricing and equally impressive is the tons of options and data collection inherent to the program. This is truly NOT a case of 'you get what you pay for'... Because it is more like, you can't believe all that you get for so much less than the competitors,” adds Kathy.
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