Glass Center Attracts Record Numbers to Annual Fundraiser with Ennect Event
- Center attracts distant out-of-staters to local events
- Even with Dow Jones crashing, center achieves record attendance
Pittsburgh Glass Center (PGC) is an organization with a mission: to groom a new generation of glass artists and enthusiasts. One of the world's top glass art centers, PGC hosts beginners and world-renowned glass artists, alike, at its state-of-the-art facilities for teaching, creating, and promoting glass art. To help it attract artists, students, and benefactors to revenue-generating classes and fund-raising events, PGC has turned to Ennect™ Event, web-based software that allows it to cost-effectively market its events, register attendees, and track results.
Tough Times Call for...Online Marketing!
For ten years, the non-profit Center has hosted an annual fete to help it raise operating funds. In last year's tightening economy it was critical for the Center to make its main fund-raising event a success. In an effort to extend the reach of its auction, PGC launched a program using Ennect Event that allowed it to provide a timely and attractive source for information and online registration for its annual Pittsburgh-based Art on Fire Celebration & Glass Art Auction.
"PGC is grant-funded, but we still need to raise a large portion of our operating budget. Consequently, we need to make the most of our marketing dollars," says PGC Marketing Director Paige Ilkhanipour. "Using Ennect Event allowed us to create a more robust presence for this event without the overhead that printed save-the-date postcards or mailed invitations would have cost. Plus, it made it much easier for our guests to register. They could just go online and securely sign up for the event."
Collectors Come to Pittsburgh from Far and Wide
Ennect Event also allowed the Center to attract guests from a greater distance away than ever before. Art collectors are generally willing to travel to fill out their collections. Glass collectors are no different. PGC's premier glass art event featured over 70 one-of-a-kind works of glass art, which ranged in price from $2,000 to $20,000 and were created by renowned local and international glass artists. Using Ennect Event allowed PGC to showcase all the art for auction, enabling it to attract art glass aficionados from as far away as Massachusetts.
"...by using Ennect Event we were able to add new content on the fly, ourselves."
Pittsburgh Glass Center
"Ennect Event became our virtual website for Art on Fire," said Ilkhanipour. "Collectors really want to see what's on auction ahead of time. Since we don't have the internal staff to add content or make changes to our website, by using Ennect Event we were able to add new content on the fly, ourselves. This allowed collectors to easily learn about the latest glass art items up for auction, while saving us the cost of having to hire someone to make modifications to our website."
Economy Goes Down; Pittsburgh Glass Center Moves Up
Despite the fact that the Dow Jones Industrial Average dipped 800 points just days before its auction, PGC's event was a huge success. Not only did it almost double ticket sales over the previous year, netting the Center more than $100,000, it also won the nod from American Eagle, which has agreed to host the event for a third year running.
"The Ennect software became a showcase for our art and a platform for us to show off our sponsors, like American Eagle Outfitters, and others. It played a major part in helping us raise greater awareness for the great work the Pittsburgh Glass Center is doing," said Ilkhanipour, "And it played a major part in helping make Art on Fire a success."
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