Don't Press Delete on Opt-In Email Marketing as a Way to Boost Business
Despite the growth of social marketing tools, email marketing is still growing as a way to drive business. Why? Because marketers are getting solid results. But getting results takes planning and, maybe, a different way of thinking about email marketing. This session will provide tips on how you can make opt-in email programs achieve real results. We'll talk about how to make your emails relevant, different types of email, using offers to get results, how frequency can affect outcomes, and how to measure.
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